The barriers to giving

If you are reading this, you are probably interested in giving your support to our charity, but you have some questions right? Something like 'why this charity?'

We asked ourselves the same question, and researched why people who genuinely want to give to charity stop short of saying 'yes, I'll commit my hard earned time and money to this charity'. We identified 4 main barriers and questions people often have that stop them from acting. We hope our responses below can help you decide for yourself.

1. "Charity should begin at home"

There are many people living in the UK in need of charitable support for a whole range of reasons. If you feel strongly that charity begins at home, support a UK charity. Our passion is to alleviate the most human suffering as possible. The most direct way to do this is to tackle poverty in Africa, where the greatest number of people live in absolute poverty. The World Bank defines extreme poverty as not having enough income to meet the most basic human needs for adequate food, water, shelter, clothing, sanitation, health care, and education. Absolute poverty line is less than $1.25 per day.  1.4 billion people around the world under this line. Africa has one third of words extremely poor people, highest rate of child mortality and shortest overall life expectancy.

2. "Isn ‘t  charity burocratic and ineffective anyway?"

Some charities are 10 time, 100 time and even 1000 times more effective than others others in terms of how their money is spent. If this is a concern for you, it is quite easy to find out which charities are more / less wasteful with their fundraising, simply read their annual reports (Read out annual reports here). We believe in total transparency about how undertake our work. Pass It On Africa's is run entirely by volunteers, so our annual core cost for running the charity are just £4,500. The entry fee from our HEROES RUN v VILLAINS RUN race covers all of these cost + the cost of the race. The result is that 100% of donations are made available for our projects in Africa.

Our core costs include website maintenance, advertising, storage, insurance, and business costs. Of these, the largest costs are:

Event insurance: £1, 247
IT/phones: £770
Web support and mailing list services: £1,092
Event equipment storage: £960
Bank account fees: £220

If you know of a way to help reduce these, please do get in touch at:

3. "How much of a difference can I really make?"

Providing funds to support education make the impact this has (in terms of lives saved, for example) hard to quantify. It is true to say that no one life is instantly saved by by the construction of a classroom, but the capacity building potential of empowering young people through education, and giving them choices as a result, provides a path out of poverty. In the last 10 years we have provided £270,000 to our 4 projects in Africa. Today, thanks to the great work of the schools we have helped to build, 1000's of children every year receive a quality primary education. These schools now need minimal financial assistance from Pass It On Africa and will continue to provide a safe and effective learning environment for years to come.

4. "I can't afford to give to charity, I struggle for money as it is"

Living in the Uk is financially challenging for all of us. Trust me, none of us earn a lot of money form our jobs. However, we still have access to a glass of water whenever we want it. We still all have wardrobes full of clothes. The laptop / desktop / tablet / smart phone I am using to write this / you are using to read it are probably not the only electronic device we own. We're OK. If any of us have bought a bottle of water in the last month, even if it is free out of the tap, we can afford to give cash to a cause that helps alleviate the suffering of those less fortunate. You may feel that supporting education is not the best way to alleviate suffering. That's fine, a good case can be made, for instance, that the prevention / treatment of disease is a more direct way to prevent suffering. If  you think this true, support another charity, but support a charity.

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